Digital Marketing for Small Business
P.S My course has a free $100 Google credit and some free software so you can test it for yourself. If you want to know more about me then click here - you will see how I made over $472,000 in 15 months in the insurance niche. This system works!
LEAD & SALES AUTOMATION
Basically it's about having a system in place that captures leads online then places them into a pipeline which is manged by sales people, or an automation process based on what the prospect does.
You can not start with Automation software until you have a sound marketing strategy around how to get leads in the first place. To find out more click here.
I get asked two questions all the time: How do I get leads and how do you automate everything?
To answer the first question, it depends on your business. Having a newsletter is NOT lead generation. Lead Generation is all about giving in exchange for something that can become a lead i.e. an email or phone number in exchange for something you know or can giveaway. My free lead machine is an example of this. I earn nothing from showing you how to build a lead machine - not a cent. However, if you decide to buy the software that automates everything then I get paid. My example is probably on the extreme side of 'giveaways' as I'm passionate about lead generation for small business. So you need to take a step back and look at how you are going to ATTRACT this is the first phase.
If you don't have a website then you should watch this short video. I'll walk you through step-by-step how to find a domain, what system to use that requires no programming and is easy as 1,2,3! I find wordpress to hard to use and I'm always asking programmers what to do. This system is so easy if you can send and email then you will be able to use this.
HOW TO GET A FREE WEBSITE
WHAT I DO
This is guts of what I do:
ATTRACT: This is the key component and before you even think about attracting you need to think about who you want to attract. In week one of my course I cover off how to do this and give you access to a planning tool that focuses on this key area. Once you work out who you want to attract we need to drive traffic.
TRAFFIC: is key. Without it, you are no one. I've got a method I use in combination with a lead magnet (i.e. free trials, free book giveaway) which works for any service based business. What you have to realise is that 96% of people coming to your website will not buy, only 4% will buy from you - that is if your site is any good.
Learn more here.
WHAT IS ATTRACT ALL ABOUT?
Once you've landed a lead (and remember leads come in all shapes and sizes) how do you go about converting them into a sale?
Just a name could be enough to get started, however some businesses do require more information such as a phone number, name and email. What happens next is the key part - you need to educate or what I call 'date' for a while. You can't rush in and say, ' lets get married' it just does not work like that. You need to create an experience that connects the buyer and guides them through a solution. You need to answer their questions, address their concerns (blog, email or social media) and then you need to make an offer, just like asking 'would you like to go on a date?'
FREE WEBSITE SET UP BELOW